In the summer of 2014, a historic love celebration took place during Pajala Market, Tornedalen's first pride festival. It was a success. But why were people surprised? The documentary follows the enthusiasts David, Johanna and Andreas who start the world's northernmost and Tornedalen's first pride festival in Pajala. In a society of 2000 people where macho culture and Laestadianism have a strong foothold, organizers may face both cheer and pure threats. On the internet, bad comments are written like "gay or moose, he just shoots" and that the Pride Board chooses to place the parade under the very Pajala market, the highlight of the year is like swearing in the church. Tornedalen's Pride is a documentary that touches on no matter what language you speak, what sexual orientation you have or where you live. It is a documentary about some young people struggling to contribute to a more open Tornedalen. A proud Sweden.